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Digital Marketing Agency

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Branding Services

Whether you're launching a new brand or looking to improve the performance of an existing one, Silhouette Media is your best bet.

Let us help you achieve your goals and vision by driving your brand forward. For the most critical markets, we offer brand strategy solutions that help you define and improve the core and competitive values of your brand.

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Research

Every project doesn't necessitate market research. Our research partners, who use a variety of research methods, will be engaged when budget and time allow. The insights gained from this effort provide guidance, expedite consensus, and confirm that we’re making the right decisions.

Brand Strategy

Brand Positioning

With a clear understanding of the company’s purpose and vision, the messaging and positioning framework is developed. This internal document, refined over multiple review rounds, will serve as the strategic foundation of the brand. It will unify all messaging around a single tone and voice.

Brand Design

It's time to bring the emerging brand identity to life through visual means. We begin by exploring and presenting multiple design solutions. Once a course of action has been decided upon, it must go through several steps of creative review before it is ready for implementation and release.

Brand Guidelines

Once complete, the new brand identity is codified in a style guide. This guide explains how to use the new brand assets in the correct and consistent manner.. Our brand guides are almost exclusively digitally produced, enabling us and our clients to constantly update and expand the guide.

Brand Launching

A new brand identity will thrive externally only if it is first adopted internally. So we work with our clients to develop both internal and external launch tactics, including the build out of new business forms, signage, and sales and marketing assets. And our partnership doesn’t end there.

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