Digital Marketing Agency
SEO
Search Engine Optimization
With proper SEO, you can prove to your customers that you mean business.
It's clear that you're the missing piece to their puzzle. It's the key to getting them to notice you on the first page of search results, click through to your site, and ultimately make a purchase.
SEO Facts
Market Share
92%
Google is the dominant search engine with 92% market share.
Interest
75%
75% of searchers won’t click past the first page of search engine results pages.
New Inquires
16-20%
Every year, between 16-20% of all searches are brand new. They have never been searched for before.
Devices
60%
60% of Google searches are performed on mobile devices.
Search Type
33%
About 33% of mobile Google searches are location-related.
Searches/Day
5.8B
Google processes over 5.8B searches/day.
Our Look at SEO
Let us introduce you to Search Engine Optimization and show you how at Silhouette we use a state-of-the-art technique and strategy to enhance your performance on Google and other search engines.
On-Page Optimization
In this step, we make sure that the information presented on the website is relevant to its audience. This content includes the right keywords or phrases in the headings and body of the copy; and ensuring that each page includes meta descriptions, internal links within the site and external links to other reputable sites, and a good URL with the focus keyword. Website administrators use content management systems (CMS) to maintain on-page content
Technical Analysis
This is the process of completing activities when building or maintaining a website to improve SEO. It often has nothing to do with the content that is on the page itself. Some ways to manipulate technical optimization include having an XML sitemap, structuring content in a way that is intuitive to user experience and improving site performance -- such as page load times, correct image sizing and hosting environment.
Off-Page Optimization
This technique is deployed to enhance a site's rankings through activities outside of the website. This type of activity is driven largely by backlinks. Businesses can generate these from partnerships, social media marketing and guest blogging on other sites.
Content Creation and Analysis
High-quality content establishes your website as an authority and is necessary to drive organic traffic and increased rankings. Content strategies typically incorporate a content gap analysis and are based on your keywords of choice, It's possible that your site lacks the high-quality content required to achieve first-page Google results for your targeted keywords. A content analysis and strategy will give you a roadmap to higher rankings.
Competitor Analysis
Sometimes it’s not enough to know your website sees increased rankings and traffic. You may also want to monitor how your competitors fare as well to ensure you stay ahead of them. Competitor SEO analysis tracks how your competitors rank over time along with KPIs such as backlinks, domain authority, and estimated traffic. If you notice increased competition, it may be an indicator further SEO and content investment is needed.
Keyword Research
It’s important to align your business offering with what people search for within search engines. Keyword strategy services require a deep understanding of your business and user behavior. It includes analysis of monthly keyword volume trends, competitive analysis, SERP analysis, and prioritization. The end result is a targeted keyword strategy that provides the foundation to SEO success.
Link Building
The best way to earn links is to create link-worthy content. We create optimized content that people, sites, and influencers will want to link to.
Website Support
You may need ongoing website support to help you implement SEO recommendations and many agencies offer this as a service. For example, if you need to ensure new content is added and optimized to your site on a regular basis, website support will be a true life-saver.
Reporting
Without reporting and tracking KPIs, you will never know the full impact of your hard efforts. SEO experts continuously monitor keyword rankings, organic site traffic, search trends, backlinks, and diagnostic tests to measure and learn from your SEO initiatives. It’s a lot to monitor and not all tools are created equally. You can save a lot of time and money by working with experts in this area.